| 摘要: |
| 从20世纪80年代的财政责任到如今的社会责任,观众研究为英国博物馆证明自身价值、获得经费支持提供了重要依据。英国政府通过政策引导与经济杠杆,客观上推动了博物馆观众研究的发展和博物馆对“人”的关注。英国经验说明,只有当政策引导、经济杠杆、行业规范与学术研究形成合力时,博物馆观众研究才能真正得到发展、发挥效力。 |
| 关键词: 博物馆 观众研究 英国 政策引导 经济杠杆 The Context for Museum Audience Research——A Case Study in the British Post-World War Ⅱ Era Kong Da |
| DOI： |
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| 基金项目:上海市浦江人才计划资助项目“‘提升我国博物馆对外展览服务中华文化走出去’战略研究”,编号:17PJC008。 ② 〖ZK |
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| The Context for Museum Audience Research——A Case Study in the British Post-World War Ⅱ Era |
| Kong Da |
| () |
| Abstract: |
| From fiscal responsibility in the 1980s until social responsibility nowadays, audience research has provided concrete evidence for the British museums to prove their value and gain financial supports. Through policy orientation and economic lever, the UK government has promoted the development of museum audience research, as well as museums' growing attention on people. The British experience has demonstrated that the combination of policy orientation, economic lever, professional guidance and academic research is necessary for the real development and functioning of museum audience research. |
| Key words: museums, audience research, UK, policy orientation, economic lever |
