| 摘要: |
| 在国家战略导向下,研学旅行的发展质量直接关乎新型文旅业态的持续生命力。在这一背景下,本文基于用户生成内容(UGC),构建博物馆研学旅行游客满意度评估模型,旨在为博物馆管理者优化研学产品服务策略提供依据。研究以旅游电商平台上的用户生成内容(UGC)为数据来源,运用BERTopic提取主题,结合SnowNLP进行情感分析,并基于IPA模型分析主题关注度与满意度。实证表明:优势属性集中于建筑、人员服务及解说体验,可作为核心宣传方向,而门票与预约因高关注度与低满意度被列为重点改进属性,此外,讲解设备与管理作为机会属性,在资源允许时可优先优化。研究结果揭示了博物馆研学产品的核心关注点与情感倾向,为博物馆的服务优化与高质量发展提供了实证依据。 |
| 关键词: 用户生成内容(UGC) 博物馆研学 研学产品 游客满意度 A Quantitative Study on Visitor Satisfaction with Museum Study Tours Based on User-Generated Content Zhao Jiaxin Bao Hongjie Hou Linna |
| DOI： |
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| 基金项目:2024年度国家社科基金重大项目“信息技术迅猛发展新形势下深化文化体制机制改革研究”,编号:2024MZD023。 ② 赵嘉鑫:西北民族大学硕士研究生；研究方向:数智创意管理；通讯地址:甘肃省兰州市西北民族大学管理学院；邮编:730124；Email:2250964908@qq.com； 鲍洪杰:本文 |
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| A Quantitative Study on Visitor Satisfaction with Museum Study Tours Based on User-Generated Content |
| Zhao Jiaxin,Bao Hongjie,Hou Linna |
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| Abstract: |
| Under the guidance of national strategy, quality of study tour development directly affects the sustainable vitality of new cultural and tourism forms. This paper constructs an evaluation model for museum study tour visitorsatisfaction, using user-generated content (UGC).It provides a basis for museum managers to optimize their study tour products and service strategies. Using UGC from a tourism e-commerce platform as the data source, this paper employs BERTopic for theme extractionand SnowNLP for sentiment analysis. It analyzes theme attention and satisfaction based on the IPA model. The empirical results indicate that strengths are concentrated in architecture, staff service, and interpretative experience, which can serve as the core direction for publicity. Meanwhile, tickets and reservations, characterized by high attention but low satisfaction, are identified as critical attributes requiring improvement. In addition, interpretation equipment and management, as opportunity attributes, can be prioritized for optimization when resources permit. The findings reveal the core focus and emotional tendencies of museum study tour products, providing an empirical basis for the service optimization and high-quality development of museums. |
| Key words: user-generated content (UGC), museum study tours, study tour products, visitor satisfaction |
