| 摘要: |
| 观众参观时间是博物馆观众研究的重要内容之一,反映了观众对展览的关注程度。本文利用跟踪观察法调查了2014—2019年天津自然博物馆新馆生态厅的观众有效参观时间以及展板和多媒体的使用情况。结果发现:观众有效参观时间总体偏短,且在不同人群差异不显著,但在不同展区差异明显。在影响观众有效参观时间的重要因素中,标本大小和标本珍稀度是关键因素。观众对展板和多媒体的利用率均较低。为提高观众有效参观时间,建议为观众提供讲解、合理分配展品、适当延长展线、展板和多媒体要少而精且内容应及时更新等。 |
| 关键词: 自然博物馆 观众研究 跟踪观察法 有效参观时间 |
| DOI： |
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| 基金项目:本研究受天津市“五个一批”人才项目资助。 |
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| Investigation on Effective Visiting Time ofVisitors in Museum——An Empirical Study Based on Ecology Hall of Tianjin Natural History Museum |
| Qin Xuebo |
| () |
| Abstract: |
| Visiting time is one of the important contents in the field of museum visitor study. It indicates the degree of visitors' attention to the exhibition. In this study, the tracking observation was used to investigate the visitors' effective visiting time (EVT) in the Ecology Hall of Tianjin Natural History Museum from 2014 to 2019. The visitors' utilization of exhibition board and multimedia was also investigated. The result shows that the visitors' ETV tends to be short. There are no significant differences of EVT among different visitor groups, while significant differences of EVT are found in different exhibition areas. Size and rarity of specimen are the two most important factors influencing the EVT. Visitors' utilization of exhibition board and multimedia is very low. In order to improve the visitors' EVT, some suggestions are put forward, including providing interpretation for visitors, distributing exhibits reasonably, extending the exhibition line appropriately, simplifying and refining exhibition board and multimedia , as well as updating content timely. |
| Key words: natural history museum, visitor study, tracking observation, effective visiting time |
