| 摘要: |
| 该研究以接受美学为视角,通过对《国家宝藏》弹幕评论进行内容分析,讨论文博类电视节目受众的期待视野。研究结果显示,文博类电视节目受众的期待视野由文化期待、娱乐期待、身份期待、情感期待和社交期待等五种期待构成,其中文化期待、身份期待与情感期待尤能彰显文博类电视节目受众在期待视野上的特殊性。要保持自身的吸引力,文博类电视节目应与受众的期待视野保持一定的审美距离,不仅要满足受众的娱乐期待与社交期待,更要通过引导文化期待、平衡身份期待、强化情感期待实现对受众期待视野的超越乃至校正。 |
| 关键词: 博物馆 观众 国家宝藏 期待视野The Expectation View of the Audience on the TV Programs in Cultural Heritage and Museology——Analysis based on Bullet-screen Comments of the National TreasureLiu Yang |
| DOI： |
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| 基金项目: |
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| The Expectation View of the Audience on the TV Programs in Cultural Heritage and Museology——Analysis based on Bullet-screen Comments of the National Treasure |
| Liu Yang |
| () |
| Abstract: |
| This paper takes Aesthetics of Reception as the theoretical perspective, and the analysis is based on bullet-screen comments of the National Treasure and the expectation view of the audiences on the TV programs in cultural heritage and museology.The research results show that the expectation view consists of five types of expectations including cultural, entertainment, identity, emotional and social aspacts. Among them, cultural, identity and emotional expectation in particular to show its characterristic of the expectation view of the audiences on the TV programs in cultural heritage and museology. In order to maintain its own appeal, this type of TV programs should maintain a certain aesthetic distance from the audience's expectation. These TV programs should not only satisfy the audience's entertainment and social needs, but also guide the cultural expectation, balance the identity expectation and strengthen the emotional expectation to surpass and correct the audience's expectation view. |
| Key words: museum, audience, National Treasure, the expectation view |
