| 摘要: |
| 本文以传播学理论为基础,根据Twitter的社交媒体性质和自然科学类博物馆特性选择维度和指标,构建自然科学博物馆Twitter传播力评价指标体系,采用熵值法确定指标权重,并选取国外14家自然科学博物馆的Twitter账号进行实证研究,计算各博物馆Twitter传播力。根据结果,总结提炼经验,对国内自然科学博物馆提升社交媒体传播力提出相应的策略。 |
| 关键词: 自然科学博物馆 Twitter 传播力 熵值法 The Research and Enlightenment of Communication Ability of Natural Science Museums' Twitter Accounts Wang Zheng |
| DOI： |
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| 基金项目: |
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| The Research and Enlightenment of Communication Ability of Natural Science Museums' Twitter Accounts |
| Wang Zheng |
| () |
| Abstract: |
| Based on communication theories, the social media nature of Twitter and the features of natural science museums, this paper sorts out related dimensions and indicators, determines the indicators' weight by entropy method, constructs an evaluation indicator system of the communication ability of natural science museums' Twitter accounts. This indicator system is used in empirical research of 14 foreign natural science museums' Twitter accounts to calculate their communication ability. Based on the research results, this paper summaries experiences and proposes countermeasures to help domestic natural science museums improve their media communication ability. |
| Key words: natural science museum, Twitter, communication ability, entropy method |
