| 摘要: |
| 位于堪培拉的国家恐龙博物馆是一个寓教于乐的互动式博物馆,供成人、儿童和学生游乐。尽管博物馆规模相对较小,但通过提供最大化互动、参与和教育机会,博物馆已能够得到较高的参观人数,并通过使用脸书或微信等社交媒体推广业务,使游览变得愉快而有趣。专注于有效的零售已使国家恐龙博物馆能够产生稳定的盈利,这些盈利继而被用于增加馆藏、展示和储备。 |
| 关键词: 博物馆 社交媒体 互动 教育 |
| DOI： |
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| 基金项目: |
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| The Interactive Education in National Dinosaur Museum of Australia |
| Thomas Kapitany |
| () |
| Abstract: |
| The National Dinosaur Museum, Canberra, is a fun, educational, interactive Museum. It is a place for adults, children and students to have fun, interact with geology and, by using social media such as Facebook or WeChat, to promote the business whilst making it enjoyable and interesting. Despite its relatively small size, the museum has been able to achieve high visitor numbers through maximizing interaction, engagement and education opportunities. A focus on effective retail sales has allowed the National Dinosaur Museum to turnover a healthy profit which is then used to increase its collections, displays and stock. |
| Key words: museum, social media, interaction, education |
