| 摘要: |
| 我国博物馆文创产品存在偏重消费者喜好和追求利润而忽视消费者文化需求差异的问题。本文通过对博物馆及其文化服务产品基本功能的深入分析,提出博物馆文创产品是博物馆教育的延伸,博物馆文创产品应该具有知识、文化、精神及能力内涵,评价博物馆文创产品的标准应强调满足公众的学习需求、引发公众的学习动机、激发学习行为的产生,并可以从文创产品的可读性、可操作性、可探究性三方面开展研发设计。北京自然博物馆的“中国恐龙展拼插模型”,以上述理念和思路进行开发设计,获得了市场和业界的认可。 |
| 关键词: 博物馆 文创产品 教育功能 教育内涵 设计思路 Development and Design of Museum Cultural and Creative Products Based on Educational Function and Connotation: Taking the “Chinese Dinosaur Exhibition” Modelling as an Example Zheng Yu Zhai Youai Chang Li |
| DOI： |
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| 基金项目: |
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| Development and Design of Museum Cultural and Creative Products Based on Educational Function and Connotation: Taking the “Chinese Dinosaur Exhibition” Modelling as an Example |
| Zheng Yu,Zhai Youai,Chang Li |
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| Abstract: |
| In the developing process of cultural and creative products in our museums, there is a problem of excessively catering to consumer preferences and pursuing profits while ignoring differences in cultural demands of consumers. Through an in-depth analysis for functions of museum and its cultural and creative products, this paper pointed out that cultural and creative products are the extension of museum education and they should have connotations of knowledge, cultural, spirit and the ability. Standards for evaluating museum-developed cultural and creative products should emphasize on meeting the learning needs of the public, arousing public motivation to learning and stimulating the learning behavior. Moreover, this paper suggested that cultural and creative products should be developed under the consideration of three aspects, namely readability, operability and easy for inquiry learning. The Chinese dinosaur inserting models, which were developed by Beijing Museum of Natural History, presented principles mentioned above and were recognized by the market. |
| Key words: museum, cultural and creative products, educational function, educational connotation, design ideas |
